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Use the primary brand colors (HCU Blue and Orange) for most use cases. Secondary colors for accents and backgrounds when necessary. Never alter logo colors. For web accessibility, utilize accessible color combinations like the blue logo on white. Dark backgrounds are reserved for custom use cases requiring special approval. Contact Marketing for clarification.

Please use the codes provided and do not color-pickÌýthe color blocks.

Typical color uses are as follows:

  • Official Blue and Orange: recommended for print (this orange is NOT for text)
  • Accessible orange:Ìýweb use only (allowed for large text headings)
  • Deep Blue:Ìýonline.Ìý

 

Official Blue*

Hex – #273A80 Ìý Ìý Ìý Pantone – 288 C
CMYK – C100 M92 Y17 K5

 

Official Orange*

Hex – #F05123Ìý Ìý Ìý ÌýPantone – 1655 C
CMYK – C0 M84 Y100 K0

 

Accessible Orange*
for web use only
Ìý

Hex –#DB3B0FÌý Ìý ÌýÌýPantone – 172 C
CMYK – C0 M89 Y100 K0

 

Secondary Blue

Hex – #84B9E1 Ìý Ìý ÌýPantone – 637 C
CMYK – C46 M15 Y1 K0

 

Deep Blue*
Hex – #001B4DÌý Ìý Ìý Pantone – 289 C
CMYK – C100 M93 Y35 K44

 

Warm Gray
Hex – #D9DAD9Ìý Ìý ÌýPantone – 420 C
CMYK – C14 M10 Y11 K0

 

Light Gray
Hex – #ECECECÌý Ìý Ìý Pantone – 420 C (50%)
CMYK – C6 M4 Y4 K0

 

White
Hex – #FFFFFFÌý Ìý Ìý ÌýCMYK – C0 M0 Y0 K0

Please use the codes provided and do not color-pickÌýthe color blocks.


HCU Interior Paint Palette

Primary Interior Colors

PROMAR 200 ZERO VOC / EGGSHELL / LATEX IFC 8112NP
Primary wall color

 

SW 6524: COMMODORE
First choice accent wall color
Use in office lobby entries

 

SW 6521: NOTABLE HUE
Accent wall alternate

SW 6520: HONEST BLUE
Accent wall alternate

SW 7029: AGREEABLE GRAY
Accent wall alternate


Other Logos and Branding Tools


 

Branding Standards?

BRAND - STANDARDS

Brand Standards

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