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The Trinity as a Scriptural Foundation for BAM [By Cora Barnhart] 聽 Abstract Business as Mission (BAM) includes in its global definition that it be 鈥渋ntentional about Kingdom of God purpose and impact on people and nations.鈥� This ...

Marketing Without Mission: The Secularization of Marketing Practice [By Antoinette J. Okono] Abstract Marketing communication practice can become detached from ethical and transcendent purpose (the secularization of marketing practice) because of structural pressures associated with performance metrics, organizational ...

Christian Business Leaders Take Their Faith Seriously [By Ernest P. Liang, Glenn Smith]   The State of Faith Integration in the Marketplace There is a common perception that among businesspeople who are professed Christians, the concept and practice ...

Business As Mission: A Panel Discussion [By Rick Martinez, Ross O’Brien, Bob Reader, Darren Shrearer, Todd Stewart] Editor’s Note On March 27, 2026, the Center for Christianity in Business at HCU organized a panel discussion on the topic: ...

A Vision So Noble: The Christ-Oriented Entrepreneur in The War on Reality [By Gene Blanton] This essay is inspired by my five decades as a Marine veteran, entrepreneur, venture capitalist, and advisor to CEOs. The hard-earned lessons from ...

A recent nationwide study by the HCU Center for Christianity in Business revealed that most Christian business leaders are serious about integrating their faith in their businesses and their daily lives. The study interviewed over 500 faith-driven business ...

[By Robin John, 2020] Introduction In 2005, I spent a year in Pune, India, working for a large custody bank. During that year, I hired, trained, and oversaw local employees who were highly educated. Many were slowly emerging ...

[By Henry and Richard Blackaby, 2020] A Note from the Editors In a world where the pounding waves of political, economic, technological, and cultural forces are deafening, leadership takes on a special significance for Christians in the marketplace. ...

[By Garret Lane Cohee and Samuel Voorhies, 2020] Abstract One of the loudest drumbeats of modern leadership centers on organizational transformation. Driven by technological innovation, disruption, and agility, combined with workforce generational and organizational shifts, business leaders increasingly ...

[By Andrew Parris and Don Pope, 2020] Abstract The term 鈥淟ean鈥� was coined by researchers at MIT in the 1980s to describe the methods developed by Toyota in post-war Japan to first survive, then thrive, and ultimately dominate ...